GIZ’s PROMET program addresses a defining fact of the Moroccan economy: very small and small/medium enterprises, or TPME, make up 98 percent of all private businesses in the country, yet face regulatory and administrative hurdles that limit their potential, are often started out of necessity rather than entrepreneurial ambition, and struggle with under-financing and limited use of digital tools. The program treats the transformation of these businesses, especially women-led ones, as central to Morocco’s development, working to improve their access to financial and non-financial services, public-private support and digital technology. This photo report was built to place individual entrepreneurs within that wider economic landscape, opening with a drone view over a greenhouse operation and pulling back to frame the Casablanca skyline behind the businesses it profiles.
