Driscoll’s is a California-based berry company and fourth-generation family business, in the Reiter and Driscoll families since the late 1800s, controlling roughly a third of the six-billion-dollar US berry market from its headquarters in Watsonville. The company develops its own proprietary berry varieties and licenses them exclusively to approved growers, one of whom this farm reportage covered. The shoot alternated between two levels of focus: portraits of the growers themselves, photographed inside the shaded tunnels where the berries are cultivated, and close, detail-level shots of blackberries at various stages of ripening directly on the vine.
