The Ouzguiti Carpet Festival is held in Taznakht, about 80km south of Ouarzazate; this coverage is from the 4th edition, held over a week in mid-2016 under the theme Ouzguiti Rugs, Immaterial Capital. The festival gives women’s weaving cooperatives a chance to promote and sell their handcrafted rugs to a wider audience, alongside professional training in marketing and meeting international quality standards. The story follows the material through its stages, hand-dyed wool in its raw, colored state before it goes on the loom, through to the finished carpets on display, and closes on portraits of the artisans themselves, the faces behind work that is often reduced to just a product shot.
