Vellaluz makes scented candles, and this was a lifestyle packshot series built for product photography and marketing use. Rather than shooting the candles flat against a plain backdrop, the styling placed them within a lived-in setting, surfaces, textures and props chosen to suggest the mood a lit candle creates in a room, so the final images could double as both catalog product shots and the kind of lifestyle imagery a scent brand needs for social media and packaging. Each candle was styled and lit individually to bring out its jar finish, label and wax color, giving Vellaluz a flexible library of images spanning straightforward product shots and warmer lifestyle framing.
