Driscoll’s is a California-based seller of fresh strawberries and other berries. It is a fourth-generation family business that has been in the Reiter and Driscoll families since the late 1800s. It controls roughly a third of the six-billion-dollar U.S. berry market. Headquartered in Watsonville, California, Driscoll’s develops proprietary breeds of berries and then licenses them exclusively through approved growers.
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