Lucaffé – Amore Italiano
Lucaffe began as a small artisan coffee roaster in Italy and scaled quickly, growing from around a million capsules a year to roughly two million a month within about fourteen years, while keeping the standard of a small Italian roaster even as its output reached multinational volume. Its Amore Italiano line carries that identity into a broader food-and-hospitality brand. The shoot combined restaurant-style food photography with product-focused espresso shots: plated dishes styled and lit the way a menu or social feed would need them, shot close enough to show texture and garnish, alongside tight shots of espresso pulling from the machine bearing the Lucaffe name, the crema forming in real time under the portafilter. The pairing was deliberate, treating the coffee itself as a dish worth the same attention as anything coming out of the kitchen.
Levant Morocco
This leatherwork reportage was commissioned by Maroc Export, the Centre Marocain de Promotion des Exportations (CMPE), to promote Moroccan leather goods through the lens of the craft itself: products sold in the local market but also exported abroad, part of the same Made in Morocco export mandate behind Maroc Export’s agri-food reportage elsewhere in this portfolio. The shoot followed a bookbinder’s hands as they gilded the cover of a leather-bound book, catching the gold leaf mid-application under raking light that picked out the texture of the tooling. It moved from there into the souk itself, framing a wall stacked with round leather poufs in their full range of dyed colors, and closed on a hand-stamped nameplate, the kind of small maker’s mark that signals handmade origin. Together the images promote both the craftsmanship behind the product and the export trade it feeds.
Celebration Universe
Celebration Universe rents designer wedding dresses, helping brides find a gown for their day from a collection worked in fine, refined fabrics. This detail shoot was built to showcase the construction and finishing of the dresses rather than just the silhouette. It opens on a full-length portrait of the bride beneath a floral arch, establishing the overall look and setting, then moves into macro territory: close, high-detail shots of the lace patterning and hand-sewn pearl embroidery that distinguish the garment up close. The pairing of a wide establishing shot with tight product-level detail is deliberate, giving the brand imagery that works for both the emotional, aspirational side of bridal marketing and the more technical, craftsmanship-focused side that serious buyers look for.
Vellaluz
Vellaluz makes scented candles, and this was a lifestyle packshot series built for product photography and marketing use. Rather than shooting the candles flat against a plain backdrop, the styling placed them within a lived-in setting, surfaces, textures and props chosen to suggest the mood a lit candle creates in a room, so the final images could double as both catalog product shots and the kind of lifestyle imagery a scent brand needs for social media and packaging. Each candle was styled and lit individually to bring out its jar finish, label and wax color, giving Vellaluz a flexible library of images spanning straightforward product shots and warmer lifestyle framing.
Ouzguiti Carpet Festival
The Ouzguiti Carpet Festival is held in Taznakht, about 80km south of Ouarzazate; this coverage is from the 4th edition, held over a week in mid-2016 under the theme Ouzguiti Rugs, Immaterial Capital. The festival gives women’s weaving cooperatives a chance to promote and sell their handcrafted rugs to a wider audience, alongside professional training in marketing and meeting international quality standards. The story follows the material through its stages, hand-dyed wool in its raw, colored state before it goes on the loom, through to the finished carpets on display, and closes on portraits of the artisans themselves, the faces behind work that is often reduced to just a product shot.
ADNA Wallet
Adna is a Moroccan wallet brand built on a shared passion for timeless style, crafting a premium collection of handmade leather goods that lean into how leather ages and improves over time. Each piece is unique, traditionally worked from the finest Moroccan leather by some of the country’s most skilled artisans. This product shoot staged each wallet against elements chosen to echo that craftsmanship and heritage, carved wooden doors, aged brass fittings and raw stone textures pulled from traditional Moroccan architecture, so the product photography does double duty as both a clean commercial shot and a story about where it comes from.
Dar Si Said Museum Inauguration
The Dar Si Said Museum, officially the Museum of Moroccan Arts, is Marrakech’s oldest museum and holds the largest collection of artworks in the city. Like Marrakech’s other palaces, it was originally a private residence, in this case belonging to Si Said, brother of the grand vizier Bou Ahmed, and its most striking decoration is concentrated around the courtyard entrance and the upper floor. This macro study was shot for the museum’s inauguration of a new exhibition, focused entirely on the textiles and carpets on display, working close enough to isolate individual weaving patterns, color transitions and knot textures that would be lost in a wider gallery shot.
Driscoll’s
Driscoll’s is a California-based berry company and fourth-generation family business, in the Reiter and Driscoll families since the late 1800s, controlling roughly a third of the six-billion-dollar US berry market from its headquarters in Watsonville. The company develops its own proprietary berry varieties and licenses them exclusively to approved growers, one of whom this farm reportage covered. The shoot alternated between two levels of focus: portraits of the growers themselves, photographed inside the shaded tunnels where the berries are cultivated, and close, detail-level shots of blackberries at various stages of ripening directly on the vine.
Nespresso
Nespresso is headquartered in Lausanne, Switzerland, and operates as a subsidiary of Nestle, positioned in the capsule coffee market with machines built around its own aluminum pods and known for margins closer to the luxury goods industry than to mass-market coffee. This tabletop styling shoot was built around a series of coffee tributes, Nespresso’s term for recipes pairing specific capsules with complementary flavors. Each setup paired a capsule’s color palette with the spices, fruit or other ingredients referenced in that tribute, staged across two distinct settings: a Palermo-inspired tasting bar built around citrus and warmth, and a Milano-inspired ingredient board leaning into a more classic espresso presentation.